Market Research Agreement

Market Research Agreement: What You Need to Know

As a business owner or marketer, market research is essential for making informed decisions about your products or services. Market research helps you understand your customers, competition and industry trends. However, conducting market research can be time-consuming and costly. That’s where market research agreements come in.

A market research agreement is a legal contract between a business and a market research company. It outlines the terms and conditions of the research project. This agreement is necessary to protect both parties’ interests and ensure the project is completed successfully. Here’s what you need to know about market research agreements.

1. Purpose of the Agreement

The market research agreement outlines the purpose of the research project. It includes details like the research objectives, target market, research methodology, and expected outcomes. The agreement should also specify the timeline for the project and the deliverables that the market research company will provide.

2. Confidentiality

Market research agreements include a confidentiality clause that protects the information gathered during the research. The agreement should specify the terms of confidentiality, including how long the information will be kept confidential and who will have access to it. A non-disclosure agreement (NDA) can also be included to provide further protection.

3. Intellectual Property

When conducting market research, unique ideas and innovative concepts can arise. The agreement should specify who owns the intellectual property rights to any ideas produced during the research. This protects both the market research company and the business from any future disputes.

4. Payment

The market research agreement should include payment terms. This could be a flat fee or a fee based on the number of hours worked. It’s important to specify the payment schedule and the payment method.

5. Termination and Cancellation

The agreement should include a clause that outlines the process for terminating or canceling the research project. This clause should specify the notice period required and any penalties for early termination.


A market research agreement is essential for any business looking to conduct market research. It protects both parties’ interests and ensures that the research project is completed successfully. Remember to include key details like the purpose of the research, confidentiality, intellectual property, payment terms, and termination and cancellation clauses. By negotiating and signing a market research agreement, businesses can make informed decisions based on accurate and reliable market research data.